Robots were meant to do the chores while we got on with living. We're making good on that. SuperFu hands your busywork to friendly machines, so your people get their time back for customers, for each other, and for the work that matters.
Six questions. A plan in plain English. No jargon.
Tap a chore to hand it to the machines, and see what your week turns into. These are real chores we've taken off real teams.
Every mission starts with a conversation and a plan you can actually read. Tap one to light up what we'd bring.
Your whole business, one launchpad.
Leads, messages, bookings, reviews, your website and an AI receptionist that never sleeps. One login, set up for you by real people in Cape Town, and supported by the same team that builds our custom work.
For a small business getting organised.
For businesses that live on leads and messages.
For teams that want the phones covered too.
Early access prices. Ignition and Orbit have a once-off set-up fee, which we quote before you start. Moonshot includes set-up. Messages, call minutes and AI usage are billed as you go.
This is an estimate. It assumes 46 working weeks a year and that machines take on 25%, 40% or 60% of the repetitive work, depending on the setting. An audit gives you your real number.
Four stages from first chat to handover. You see the price before each one starts, and you can stop after any of them.
The 2-minute quiz or a free 30-minute call. We listen before we suggest anything.
We map how work really flows through your tools and find the leaks. You get a plan in plain English.
We build the fix in small pieces. You see something working every week. No waiting for a big reveal.
You own all of it. Your team gets a plain-English guide. Want us to stay on? That's the Monthly AI partner.
We keep our clients' names private. The work and the numbers are real.
Our own experiments at the edge of what AI can do. They keep us sharp, and the best ideas end up in client work. Tap a planet.
What it proves
We've sat on your side of the desk.
SuperFu is a small AI studio in Cape Town. Before AI, our founder Rowan McKenzie spent eight years in private credit, managing a $350M+ trade finance portfolio across Africa and running a $20M agricultural impact fund.
So we look at AI the way an investor would. What does it cost, what does it give back, and how soon? For the past two years we've built AI products, agent teams, Claude integrations and data systems for small teams and growing companies, plus a few of our own.
No. We take the busywork off your people. Every project starts with one question: what would your team rather be doing?
Not at all. Most of our clients aren't. We explain everything in plain English, and you never have to look at code unless you want to.
We build to POPIA, South Africa's privacy law, from day one. On custom builds, your data stays in your own accounts and you own everything we build. On Liftoff, your data sits in our platform account and stays yours.
Audits start at R5,000 and take three to five days. Every build is quoted before we start, so there are no surprise invoices.
An audit takes three to five days. Most first automations are working within two to three weeks.
No. We're happy to work with the tools you already have, like Pipedrive, Xero, HubSpot or Google Workspace. Liftoff is there when starting fresh is simpler.
Whichever is best for the job, including Claude, GPT and Gemini. On custom builds, you're never locked in to one AI company.
Every automation we build tells someone when it stops working. On a Monthly AI partner plan, that someone is us.